Mentalidad Millonaria
8 - How much adtech does the industry really need? With Alessandro de Zanche
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Media veterans Brian Jacobs and Nick Manning are on a mission to help the advertising business help itself. Diagnosing wide-spread problems from recruitment to adtech confusion, their movement aims to bring together the smartest thinking in the biz to start turning the ship. In this mini-series Brian and Nick are joined by some of those luminaries to chart the course out of the bog.
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Episodios
8-
How much adtech does the industry really need? With Alessandro de Zanche
Escuchado
7-
Does the agency business model need to be reimagined? With Michael Farmer
Escuchado
6-
Does adland have a perception problem with younger talent? With Crispin Reed
Escuchado
5-
Is ad measurement having a heyday or an identity crisis? With Denise Turner or Route Research
Escuchado
4-
Does the era of infinite choice make comms planning essential? With Sally Weavers of Craft Media
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