Floor 9

IPG Media Lab

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.

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Categorias: Tecnología

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This week on Floor 9, host Tom Trudeau is joined by Lab members Chelsea Freitas and Ryan Miller for a dive deep into the evolving role of creators in the media ecosystem. From parasocial dynamics to AI's impact on content creation, the trio explores how influencer strategies are maturing—shifting from short-term content sprints to long-term brand partnerships.

With insights on niche creators, multi-platform storytelling, and creators as storefronts, plus examples ranging from Nike’s tiered creator playbook to MrBeast’s media franchise, the team discusses what it takes for creators and brands to build trust, convert audiences, and stay nimble in a fragmented digital landscape. This episode is a must-listen for anyone tracking the future of influencer marketing and creator-led brand collaboration.

Hosted on Acast. See acast.com/privacy for more information.